Questions come from the Bluebook question bank.
External shopping cues are a type of marketing that uses obvious messaging—a display featuring a new product, for example, or a “buy one, get one free” offer—to entice consumers to make spontaneous purchases. In a study, data scientist Sam K. Hui and colleagues found that this effect can also be achieved with a less obvious cue: rearranging a store’s layout. The researchers explain that trying to find items in new locations causes shoppers to move through more of the store, exposing them to more products and increasing the likelihood that they’ll buy an item they hadn’t planned on purchasing.
Which response from a survey given to shoppers who made a purchase at a retail store best supports the researchers’ explanation?